Start free
Team OS or athlete identity
7
free entry points
OVR pricing packages
Pick the fastest path into OVR.
Start teams and athletes free, then upgrade at the moment of proof. Pricing stays simple for buyers while profile, ClubOS, add-ons, sponsorship, and commerce keep separate billing boundaries behind the scenes.
Buyer decision
Choose the fastest path.
Upgrade consumer
Publish the athlete website
3
identity tiers
Upgrade club
Move operations into ClubOS
6
subscription lanes
Pricing architecture
Make the upgrade path feel obvious.
Pricing should feel like a buyer map, not a spreadsheet: free entry first, then profile, ClubOS, add-ons, sponsorship, and commerce when the moment is right.
OVR
10
Lines
Free
7
Entry points before checkout.
Paid
13
Tiers that monetize buyer intent.
Stripe
11
Backed lanes ready for billing.
Fastest path to revenue
Start free, then upgrade at the moment of proof.
Pricing should make the next action obvious: use a free product now, build identity now, or move a club into the paid operating system.
Free start
Run a team first
Coaches and families can start with Team OS, training content, schedule, RSVP, chat, and identity without waiting for club procurement.
Activation
Create the team workspace, invite the roster, and make schedule, RSVP, chat, training, and game day useful immediately.
Payment moment
Upgrade when the team activity needs club-owned registrations, payments, reporting, tournaments, or multi-team controls.
Billing boundary
Free Team OS wedge to ClubOS subscription
Family
Free family account with paid upgrades through cards, athlete websites, registrations, rankings, and club programs
Cards, Templates, Packs, and Drops
Free base cards with paid templates, packs, and drops
Rankings
Free public rankings with paid sponsor inventory and club reporting
Consumer upgrade
Build the athlete website
OVR Identity creates a fast consumer conversion path: free profile generation, then paid publishing, media, and recruiting polish.
Activation
Start the identity site trial, generate the athlete story, then attach rankings, cards, media, and recruiting calls to action.
Payment moment
Upgrade when publishing, premium sections, generation capacity, recruiting polish, or showcase media becomes worth paying for.
Billing boundary
Existing profile subscription
OVR Identity Website
$99-$199/year through the existing profile subscription flow
Club upgrade
Move the club into ClubOS
When teams, registrations, payments, tournaments, and rankings need one operating layer, ClubOS becomes the paid base.
Activation
Claim the organization workspace and put teams, revenue, registration work, events, and open growth prompts in one command center.
Payment moment
Start paid ClubOS when operations need ownership, then expand through Growth, Pro, Atlas, Sponsorship, and eSports modules.
Billing boundary
ClubOS and add-on subscriptions
ClubOS
$149-$399/month for growth and pro clubs
Esports Leagues and Tournaments
Included in ClubOS growth/pro with event fees and sponsor upside
Atlas
ClubOS add-on for AI operations automation
Growth Engine
$199/month self-serve or managed growth service
Pricing architecture
Which package bills where.
Free network
Family is free on purpose.
Family accounts, base cards, public rankings, and starter identity websites remove checkout friction and create repeat demand.
Family
P2free loss leader
Cards, Templates, Packs, and Drops
P4transactional or take rate
Rankings
P5free attention paid inventory
OVR Identity Website
P3Cashier: profile
Use as acquisition
OVR Identity
Athlete websites stay on profile billing.
The old profile lane is now the Lovable-style OVR Identity Website builder. Paid upgrades keep using the reserved profile subscription.
OVR Identity Website
P3Cashier: profile
Protect profile
ClubOS
Club operations plus eSports.
ClubOS is the organization subscription. eSports belongs inside ClubOS so sports clubs can run leagues and tournaments from the same operating system.
ClubOS
P1Cashier: club_os
Esports Leagues and Tournaments
P6included in club os
Sell first
Org subscriptions
Defined add-on tiers with separate Cashier names.
Atlas, Growth Engine, and Sponsorship expand ClubOS accounts without touching athlete profile subscriptions.
Atlas
P7Cashier: atlas
Growth Engine
P8Cashier: growth_engine
Sponsorship Engine
P10Cashier: sponsorship
Set Stripe tiers
Commerce
Templates, packs, sponsor inventory, and take-rate.
Cards, rankings, marketplace offers, and sponsor packages monetize attention through one-time checkout, fulfillment, or revenue share.
Cards, Templates, Packs, and Drops
P4transactional or take rate
Rankings
P5free attention paid inventory
Marketplace
P9transactional or take rate
Sponsorship Engine
P10Cashier: sponsorship
Package inventory
All packages
Every line, tier, price, and next action.
Priority 1
ClubOS
The operating system for clubs to run registrations, teams, tournaments, esports, payments, rankings, and growth.
Starter
Family access + Team OS basics
free
Growth
Unlimited family accounts + Full Team OS
STRIPE_CLUB_OS_GROWTH_PRICE
Pro
Advanced tournaments and esports circuits + Atlas operations automation
STRIPE_CLUB_OS_PRO_PRICE
Enterprise
Custom onboarding + Multi-organization reporting
sales led
Checkout path
organization billing club os subscription
Paid units
No paid unit
Integrations
Native OVR workflow
Next sellable move
Centralize organization entitlements and expose tier-aware prompts across registration, tournaments, esports, and growth modules.
Organization owners can see their current ClubOS tier and available modules.
Priority 2
Family
Free family command center that turns parents into repeat OVR users and routes purchase intent into the right paid product.
Free Family
Linked athlete management + Family schedule and calendar feed
free
Checkout path
none family is free
Paid units
No paid unit
Integrations
Native OVR workflow
Next sellable move
Position Family as the free loss-leader across parent dashboard, family calendar, cards, rankings, and registration flows.
Family is represented as a free first-class product line.
Priority 3
OVR Identity Website
Lovable-style AI website builder for athlete identity, recruiting, sponsors, and personal brand.
Free
Starter identity site + Basic profile generation
free
Plus
More AI generations + Custom sections
existing profile subscription
Showcase
Advanced media + Recruiting and sponsor modules
existing profile subscription
Checkout path
existing profile subscription checkout
Paid units
plus builder, showcase builder, club bulk profiles
Integrations
cards, rankings, family
Next sellable move
Deepen the OVR identity website with generated preview, upgrade prompts, and share/publish flow while preserving the OVR Drive subscription path.
Public positioning describes an AI athlete website builder rather than themes.
Priority 4
Cards, Templates, Packs, and Drops
Free base cards with paid templates, packs, drops, effects, and premium collectible moments.
Base Card
Free card creation + Shareable public card
free
Premium Template
Premium design unlock + Reusable card styling
STRIPE_CARD_PREMIUM_TEMPLATE_PRICE
Template Pack
Multiple premium templates + Pack-level bundle value
STRIPE_CARD_TEMPLATE_PACK_PRICE
Club Pack
Club-branded card designs + Team-wide distribution
STRIPE_CARD_CLUB_PACK_PRICE
Checkout path
one time card template pack checkout
Paid units
premium templates, template packs, card packs
Integrations
Native OVR workflow
Next sellable move
Add paid template entitlement checks and a pack/drop purchase surface that can be reused by clubs.
Free base cards remain shareable without checkout.
Priority 5
Rankings
Public sports and esports rankings that create status, discovery, repeat visits, and sponsor inventory.
Public Rankings
Public leaderboard pages + Sports and esports ranking views
free
Club Reporting
Club ranking reports + Team and athlete claim tracking
club os included
Sponsor Inventory
Featured ranking placements + Sponsor slot inventory
STRIPE_RANKINGS_SPONSOR_INVENTORY_PRICE
Checkout path
sponsorship inventory or club os upgrade
Paid units
featured rankings, sponsor slots, advanced club reporting
Integrations
Native OVR workflow
Next sellable move
Add sponsor slots and claim prompts to ranking pages, then connect esports results into the same ranking engine.
Ranking pages expose claim, share, and ClubOS upgrade prompts.
Priority 6
Esports Leagues and Tournaments
A ClubOS module that lets sports clubs run esports leagues, tournaments, rankings, teams, schedules, and entry fees.
Pilot Event
Esports interest list + Single pilot event
free
League
League seasons + Game and platform rulesets
club os included
Sponsored Circuit
Paid entry events + Sponsor inventory
event fee or sponsor inventory
Checkout path
club os growth or pro upgrade
Paid units
paid entry events, sponsored circuits, ranking outputs
Integrations
rankings, cards, sponsorship
Next sellable move
Create the game/platform/ruleset registry and the first ClubOS esports season setup flow.
Club admins can define games, platforms, and rulesets.
Priority 7
Atlas
AI operations copilot for club administration, staffing, communication, registration cleanup, and reporting.
Assist
Limited AI task assistance + Manual approval for changes
club os included
Automation
Higher AI usage limits + Registration and communication automation
STRIPE_ATLAS_AUTOMATION_PRICE
Ops Pro
Advanced workflows + Finance and staffing assists
STRIPE_ATLAS_OPS_PRO_PRICE
Checkout path
organization billing atlas add on
Paid units
No paid unit
Integrations
Native OVR workflow
Next sellable move
Add tier-aware Atlas usage limits, audit reporting, and upgrade prompts from repeated admin tasks.
Atlas actions are gated by ClubOS tier or Atlas add-on access.
Priority 8
Growth Engine
Knockd-powered club growth machine for lead discovery, outreach, sponsor prospecting, and campaign automation.
Self Serve
Lead and sponsor prospecting + Campaign templates
STRIPE_GROWTH_ENGINE_SELF_SERVE_PRICE
Managed
Managed prospect research + Campaign execution support
STRIPE_GROWTH_ENGINE_MANAGED_PRICE
Checkout path
organization billing growth engine subscription
Paid units
prospecting workspace, campaign templates, connected inbox outreach
Integrations
knockd
Next sellable move
Define the Knockd sync contract and build the first ClubOS growth campaign templates for registrations and sponsors.
ClubOS has a defined sync boundary for Knockd leads, accounts, replies, and campaigns.
Priority 9
Marketplace
Commerce layer for camps, trainers, services, card drops, sponsors, and club-approved offers.
Discovery
Free family and club browsing + Approved offer discovery
free
Seller
Approved listing workflow + Transaction take-rate
take rate
Club Promoted
Club-approved offers + Registration and ranking placement
club os included or take rate
Checkout path
marketplace transaction checkout and take rate ledger
Paid units
No paid unit
Integrations
Native OVR workflow
Next sellable move
Define sellable categories and approval workflow after ClubOS and sponsorship inventory are tighter.
Marketplace categories and approval workflow are defined.
Priority 10
Sponsorship Engine
Inventory, prospecting, proposals, and fulfillment tracking for local and regional sponsors.
Inventory
Sponsor inventory map + Ranking and club placements
club os included
Sales Tools
Proposal builder access + Prospect pipeline
STRIPE_SPONSORSHIP_SALES_TOOLS_PRICE
Managed Sales
Managed sponsor prospecting + Growth Engine outreach
revenue share or managed service
Checkout path
organization billing sponsorship add on or managed sales
Paid units
sponsor inventory packages, proposal builder access, fulfillment reporting
Integrations
club os, rankings, growth engine
Next sellable move
Connect proposal templates to sponsor inventory and show fulfillment status tied to rankings and club surfaces.
Sponsor inventory connects rankings, clubs, and proposal templates.
Subscription guardrails
Cashier names stay separated.
Profile billing is reserved for OVR Identity. ClubOS, Atlas, Growth Engine, and Sponsorship can use separate subscription names. eSports inherits ClubOS instead of becoming its own subscription.
ClubOS
club_os
Create organization-owned ClubOS Growth and Pro prices under the club_os subscription type.
Profile safe
OVR Identity Website
profile
Keep all paid profile builder tiers on the existing profile Cashier subscription type.
Profile safe
Esports Leagues and Tournaments
club_os
Include esports entitlements inside ClubOS tiers and use event fees for optional tournament monetization.
Profile safe Inside club os
Atlas
atlas
Create atlas add-on prices after organization entitlements can attach multiple subscription items safely.
Profile safe
Growth Engine
growth_engine
Create growth_engine self-serve and managed prices using a separate subscription type from profile and ClubOS core.
Profile safe
Sponsorship Engine
sponsorship
Create sponsorship add-on prices only after sponsor inventory and proposal fulfillment are unified.
Profile safe